Blog
5 Website Strategies for Improving Online Sales
28th Jul 2015
When it comes to online sales, there’s no one single secret that will boost your profits. One business targeting the 20-35 crowd, for example, may enjoy huge successes by implementing a solid social media marketing campaign, to increase brand awareness and improve conversion rates. However, data shows that only one third of Twitter users are aged over 35, so a business designed for older adults may find alternative strategies more beneficial. The ‘secret’ to improving sales is to be flexible, introducing a number of different methods, and testing to see which has the most impact.
Here are some strategies to try:
1. Promote Your Best Products
Bombarding consumers with choice may seem like it should be effective, but that’s not always the case. Too much choice can be overwhelming, and can discourage visitors from taking action. Focus on just one or two products - your bestsellers - giving them greater overall promotion across the site.
2. Rethink Page Layout
Newsletters may be a bit dated, but they still work! If you want more website visitors to sign up for your newsletter, carefully consider where you place your opt-in. Visitors won’t search for this, it needs to be prominent to encourage action, so make sure it’s always placed above the fold.
3. Consider Your Copy
You may have some well written, highly optimised content on your website, but is it doing its job? Have a read through some pieces - does it focus on the product exclusively? Consumers don’t want to know about the product, what they do want to know is how that product can benefit them.
4. Boost Brand Awareness
How can consumers purchase a product or service from your website if they don’t know it exists? Effective marketing is one of the most important strategies for increasing sales. A good digital campaign should be versatile, including online directories, SMM, and content marketing.
5. Introduce Rich Media
Rich media - particularly videos - that appears on landing pages can boost conversion rates by up to 80 percent, according to a white paper by EyeViewDigital. It is believed that media improves consumer engagement, encouraging website visitors to take some form of action, including making a purchase.
Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer - get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency, with no extra fees.
We would also welcome any feedback or comments that will help us improve our website. Please send to info@yazoomer.com. Your email address will not be disclosed to any third party or used for marketing purposes.
Feedback and Delivering Value to Your Customers
24th Jul 2015
When was the last time you asked your customers for feedback regarding a product, a service, or your business as a whole? Feedback is an essential business tool, and yet many small to medium sized businesses still seem to be failing to get to grips with its importance. In fact, it was only a few years ago that we were seeing nearly one third of customer complaints on Twitter being dismissed. The gravity of feedback cannot be ignored, especially when it comes to delivering value to your customers.
The Customer Experience
Customers must derive value from a business - whether that’s in terms of services, products, overall mission - to be happy investing in what that business is offering. Profitability and ultimate success all boils down to whether or not a customer can take something of benefit away from their experience with a business to an extent that they want to do it all over again. So just how does a business ensure they’re continuing to deliver value to their customers? What are the industry secrets?
In truth, there are no secrets. There’s no single set-in-stone strategy for delivering value, and that’s because the term is largely subjective. What constitutes ‘value’ to the customer of a budget store, for example, may differ from what the customer of an insurance firm deems to be valuable. The first customer might think of value as being low cost prices, while the second may find a comprehensive plan more beneficial. What businesses should be focused on is determining what their customers want from them, and identifying the ways in which these customers can derive value from their business. How do businesses do this? Through feedback.
Making Sense Of Customer Feedback
Depending on your sector and industry, you may wish to analyse feedback relating to a customer’s view of the market as a whole, of the individual business or brand, or of the level of customer service received. What this can do is highlight areas that need to be improved upon, and allow for businesses to outline ways in which they can revamp existing products and services - so that customers take away more from future transactions. Feedback is a key aspect when it comes to ensuring your customers are getting the experience they hope for, from any business.
Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer - get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency, with no extra fees.
We would also welcome any feedback or comments that will help us improve our website. Please send to info@yazoomer.com. Your email address will not be disclosed to any third party or used for marketing purposes.
See more here.
The Importance of Promoting Your Website Content
22nd Jul 2015
We all know the importance of content marketing for growing and developing a business in the digital age, but what many of us are forgetting to do is promote that content using channels that are really going to help improve brand awareness and overall visibility. Content promotion is more important now than ever before, and it’s all because of the huge rise in SEO.
"Browsing the web" - this was a very common saying back in the ‘90s, but it’s a phrase that isn’t particularly relevant today. These days, we rarely just "browse" - instead, we use specific search terms that we know will lead us to exactly what we’re looking for. Because of SEO, we don’t find content by accident, and we’re unlikely to stumble across content randomly. That’s why it’s so important for businesses to create a good content promotion strategy that will make their content more visible.
Promoting your web content is simple if you think about it in terms of the paid-earned-owned algorithm:
* Paid - The 'paid' part of the algorithm focuses on promotion via some of the more traditional methods. This includes paid advertisements featured in online directories, and banner ads.
* Earned - The 'earned' part of the algorithm focuses on promotion that you've worked for. This could be building relationships with high profile websites who want to share your content.
* Owned - The ‘owned’ part of the algorithm focuses on promotion via channels that you’re in control of. Marketers use 6 different social media platforms on average for promotion.
By combining the paid, earned, and owned channels, you’re creating a thorough and even distribution of your content which increases the chance of it being seen by the right people at the right time. Remember: content marketing is vital, but it’s nothing without promotion.
Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer, get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency.
We would also welcome any feedback or comments that will help us improve our website. Please send to info@yazoomer.com. Your email address will not be disclosed to any third party nor used for marketing purposes.
See more here.