The Importance of Promoting Your Website Content

We all know the importance of content marketing for growing and developing a business in the digital age, but what many of us are forgetting to do is promote that content using channels that are really going to help improve brand awareness and overall visibility. Content promotion is more important now than ever before, and it’s all because of the huge rise in SEO.

"Browsing the web" - this was a very common saying back in the ‘90s, but it’s a phrase that isn’t particularly relevant today. These days, we rarely just "browse" - instead, we use specific search terms that we know will lead us to exactly what we’re looking for. Because of SEO, we don’t find content by accident, and we’re unlikely to stumble across content randomly. That’s why it’s so important for businesses to create a good content promotion strategy that will make their content more visible.

Promoting your web content is simple if you think about it in terms of the paid-earned-owned algorithm:

* Paid - The 'paid' part of the algorithm focuses on promotion via some of the more traditional methods. This includes paid advertisements featured in online directories, and banner ads.

* Earned - The 'earned' part of the algorithm focuses on promotion that you've worked for. This could be building relationships with high profile websites who want to share your content.

* Owned - The ‘owned’ part of the algorithm focuses on promotion via channels that you’re in control of. Marketers use 6 different social media platforms on average for promotion.

By combining the paid, earned, and owned channels, you’re creating a thorough and even distribution of your content which increases the chance of it being seen by the right people at the right time. Remember: content marketing is vital, but it’s nothing without promotion.

Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer, get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency.

We would also welcome any feedback or comments that will help us improve our website. Please send to info@yazoomer.com. Your email address will not be disclosed to any third party nor used for marketing purposes.

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