The 3 step quick SEO Health Check

SEO isn’t the kind of thing that you can just do once and leave to its own devices. With search engines such as Google constantly revising and updating their algorithms, you should be monitoring the results of your SEO frequently to ensure you can make any necessary changes to help keep your page ranking highly.

Check Your Title Tags and Meta Descriptions

Your title tags and meta descriptions must be unique for every page of you website. The title tag should be focused on the keywords you have identified for that particular page and should not exceed 55 characters. Meta descriptions should also include your keywords, along with a marketing message and need to be under 55 characters.

Check Page Loading Times

Google has said that the speed at which the pages on your site load is a page ranking factor. It is also a usability factor. If visitors to your site have to wait more than a few seconds for content to load the chances are they will be clicking the back button and visiting someone else’s webpage instead. There are a range of free tools available for checking the speed of your site. Google even offer their own Google Page Speed Tool, which provides not only speeds but also suggestions for how web developers can speed up your site.

Check for Duplicate Content

Google will penalise you if it finds multiple copies of the same content on your site. This is because Google believes that duplicate content is less useful and more frustrating to the average user. For this reason it is an absolute must that you avoid repeating content on your site. There are a lot of tools available online such as Google Webmaster Tools, which allow you to identify and fix any cases of duplicate content. 

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