Search & Buy: New Twitter Features for Small Business

19th June 2015

2015 has seen Twitter introduce many changes that focus upon expanding their services for business users and highlighting the network as an essential online resource for business growth and development. Placing greater priority on searching, marketing, and buying, here are three new Twitter features that could prove to be advantageous for small businesses:

Simplified Searching

Twitter’s #discover tab has long been a source of frustration for small businesses who found their app clogged with follower activities, making it difficult to locate content beneficial to the industry. The good news for small to medium sized businesses is that the old #discover tab has now been replaced with tailored trends - a brand new feature that makes searching for relevant content easier than ever before. Displaying the hottest trends relevant to the industry, businesses can now effortlessly keep up-to-date with the latest happenings, allowing you remain current, consistent, and on the button.

Spotlight on Services

120 fps slow motion video was a major draw of the iPhone 5s, yet sharing these videos online was not only tricky to do, but also seen as a bit tacky. However, for businesses, ‘slow-mo’ can actually be one of the most beneficial marketing tools, allowing you to easily place a spotlight on the products or services you want to explicitly highlight and market to your customers. Twitter recently announced that it would be introducing a new feature than would enable businesses to upload slow motion videos at the correct playback speed, bringing this technique to the forefront of many campaigns.

In-Tweet Purchasing

At the end of 2014, Twitter started to test a new ‘click to buy’ feature that would make it quick, easy, and hassle-free for consumers to complete in-tweet purchases. We’re slowly beginning to see how this feature could benefit small businesses, with music and sporting event tickets becoming available ‘exclusively through Twitter’. While the buy button hasn’t yet been launched this side of the pond, it’s only a matter of time before British businesses will have access to this exciting new feature that’s expected to increase sales and profits, improve customer satisfaction, and boost online reputation.

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