Marketing Your eBay Shop

As the economy continues to recover, and more and more shoppers are placing greater importance on prices, eBay is fast becoming a popular choice. However, as yet it hasn’t become ‘the norm’; it’s usually not the first place that shoppers think to check when they’re searching for a great deal. Why? The reason is simple - many eBay store owners are failing to properly promote their shops.

So what are the best ways to promote an eBay store? The ‘secret’ is simple - small business owners need to focus on both onsite and offsite promotion. With eBay stores, you can’t really have one without the other. The good news is that you don’t need to employ a whole team of marketers to get the job done. Here are three easy, quick, and effective ways of marketing that will boost visitor numbers:

External Content Marketing

Content marketing is one of the most effective promotional tools available for small businesses, yet many eBay store owners fail to make full use of this opportunity. Building a website to support an eBay store is a low cost, simple alternative to creating a comprehensive e-commerce shop. It creates the opportunity for businesses to promote their products and optimise their content for SEO, and then direct interested parties to their eBay store.

Email Marketing

One of the most important facts for small businesses to remember is that email is not dead. Far from it actually. Research shows that consumers are more likely to purchase products from businesses whose newsletters they receive, demonstrating how important email marketing can be. By opening your eBay store sales report, you can target consumers of successful listings, advertising similar items that may bring customers back to your store.

Internal Marketing Tools

eBay is often cited as one of the best selling platforms for small businesses because of the high level of support they provide. When you open an eBay store, you’ll have access to a range of eBay marketing tools which can make it quicker and easier to promote your store through the internal eBay network. Cross-promotion is one of the most effective tools on offer. It enables you to showcase your product range when a customer opens a product page. 

Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer - get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency, with no extra fees.

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