Getting your Christmas promotions right: When’s the best time to discount?

27th Nov. 2014

Every year, Christmas promotions by retailers seem to start earlier and earlier. In the US, the Christmas shopping kick-off has traditionally been Black Friday – the Friday after Thanksgiving – but research is showing that the best deals can be found on the Monday before Thanksgiving. The reason for this shift is partially due to the fact that on-line shopping is increasing and shipping delays are occurring during the weeks leading up to Christmas. So, retailers are trying to lengthen the Christmas shopping season to avoid shipping delays. Nothing will be more disappointing than receiving a gift after Christmas!

The internet makes it easier for consumers to track prices and savvy shoppers will track prices of specific products to get the best deals for Christmas. Many on-line shoppers will be looking to find good deals on Cyber Monday, the Monday after Thanksgiving. On-line retailers should therefore gear up for discounts on Cyber Monday, which is quickly becoming a major web-shopping day; not only in the US, but globally. In fact, shoppers are increasingly turning to the internet for their Christmas shopping and online retailers can benefit from this trend.

Rewarding existing and loyal customers should be an important aspect of Christmas promotions. Shoppers are more likely to purchase from websites they are familiar with and trust, since Christmas shopping is a time-sensitive matter. Because on-time delivery is imperative for Christmas, it is important for online retailers to clearly highlight shipping options and delivery times. Also, to not disappoint shoppers, clearly display inventory levels on popular merchandise.

When you register your business with Yazoomer you can edit your seasonal promotions and discounts as often as necessary. Once you have registered and posted your advert, you can log in and update your offer on a daily basis. See our FAQs section (http://www.yazoomer.com/faq/) for our common client queries.