Feedback and Delivering Value to Your Customers

24th July 2015

When was the last time you asked your customers for feedback regarding a product, a service, or your business as a whole? Feedback is an essential business tool, and yet many small to medium sized businesses still seem to be failing to get to grips with its importance. In fact, it was only a few years ago that we were seeing nearly one third of customer complaints on Twitter being dismissed. The gravity of feedback cannot be ignored, especially when it comes to delivering value to your customers.

The Customer Experience

Customers must derive value from a business - whether that’s in terms of services, products, overall mission - to be happy investing in what that business is offering. Profitability and ultimate success all boils down to whether or not a customer can take something of benefit away from their experience with a business to an extent that they want to do it all over again. So just how does a business ensure they’re continuing to deliver value to their customers? What are the industry secrets?

In truth, there are no secrets. There’s no single set-in-stone strategy for delivering value, and that’s because the term is largely subjective. What constitutes ‘value’ to the customer of a budget store, for example, may differ from what the customer of an insurance firm deems to be valuable. The first customer might think of value as being low cost prices, while the second may find a comprehensive plan more beneficial. What businesses should be focused on is determining what their customers want from them, and identifying the ways in which these customers can derive value from their business. How do businesses do this? Through feedback.

Making Sense Of Customer Feedback

Depending on your sector and industry, you may wish to analyse feedback relating to a customer’s view of the market as a whole, of the individual business or brand, or of the level of customer service received. What this can do is highlight areas that need to be improved upon, and allow for businesses to outline ways in which they can revamp existing products and services - so that customers take away more from future transactions. Feedback is a key aspect when it comes to ensuring your customers are getting the experience they hope for, from any business.

Yazoomer.com is a leading online directory offering global promotion for small to medium sized businesses looking to strengthen their online presence. Sign up to Yazoomer today and take advantage of our introductory offer - get 3 months advertising for just £1. Our worldwide customers will be charged the same amount in their local currency, with no extra fees.

We would also welcome any feedback or comments that will help us improve our website. Please send to info@yazoomer.com. Your email address will not be disclosed to any third party or used for marketing purposes.

See more here.