Advertising Your Hotel Online

11th March 2015

62 percent of travel planners agree that their booking decisions are influenced by online channels - a statistic that’s up from 57 percent in recent years. This clearly indicates a greater reliance upon online information, and an improved trust in digital advertising, emphasising the growing need for hoteliers to allocate budgets for online promotion accordingly in line with these emerging trends.

However, even though 2015 is the first year that budgets for online advertising are expected to exceed the spend for offline promotion, an estimated 3 percent of hotels still do not have an online presence - something that is expected to have a significant impact upon bookings, reputation, profits, and sustainability within the digital age.

Accor’s Annual Report announced that 76 percent of bookings are now made online, suggesting that travel planners search online for suitable accommodations before making a reservation. This highlights the need for high search engine rankings and a strong online presence, which can easily be achieved through a good content strategy, brand promotion, and an engagement with guests through online channels such as social media and blogs.

An interesting consideration is how smaller accommodations can see the same successful results of online advertising as the global chains. There’s a simple answer - by imitating the marketing techniques used by these major brands. Online directories are utilised by 93 percent of hotel chains, according to research, making them one of the most beneficial forms of advertising for those in the travel sector.

Directories such as Yazoomer.com offer a user-friendly experience for hotels to showcase themselves and strengthen their online presence. Through advertising in online directories, hoteliers can enable visibility through major search engines, boosting brand awareness and ultimately increasing web traffic and bookings for both leisure and business guests.

To enjoy the benefits of online directories, including increased web traffic, register today at Yazoomer.com. With 2 months completely free advertising, you too can see how online promotion can really boost your business.